How much does it cost to rent a Google Ads account?

Are you interested in running Google Ads campaigns but don't want to deal with setting up and managing an account yourself? Renting a Google Ads account may be the perfect solution. But how much does it actually cost to rent a Google Ads account from an agency or freelancer? In this comprehensive guide, we’ll break down the typical costs, factors that impact pricing, and tips for getting the best deal when renting Google Ads management services.

Introduction to Renting Google Ads Accounts
Renting a Google Ads account allows you to outsource the work of setting up and optimizing pay-per-click (PPC) campaigns to a digital marketing agency or freelancer. Instead of learning the platform, managing keywords and ads, and tracking performance yourself, you can leverage the expertise of a Google Ads specialist. This saves you time while still allowing you to tap into the power of paid search marketing on the world’s largest search engine.

Renting a Google Ads account is ideal for businesses that want to advertise on Google but have limited in-house resources to dedicate to PPC. The set monthly fees provide reliable budgeting compared to unpredictable costs-per-click. Your Google Ads manager handles the heavy lifting so you can focus on higher priorities for your business. They’ll make sure your campaigns are optimized to drive results month after month.

What Impacts the Cost of Renting Google Ads Accounts?
Many factors determine how much it costs to rent a Google Ads account, which is why pricing can range quite a bit. Some of the key considerations include:
• Management Level – Are you looking for full account management or just ad creation and placement? The more that’s included, the higher the monthly fees.
• Campaign Complexity – Accounts with multiple campaigns, keywords, and ad groups take more time to manage and typically have higher fees. Niche or highly targeted accounts also demand more expertise.  
• Monthly Budget – Google Ads pricing is largely determined by your monthly ad spend budget. Most managers charge a percentage of that budget as their fee.
• Location – Labor costs and average wages influence fees, so you’ll typically pay more working with an agency or freelancer based in high-cost areas.
• Manager Experience – Top talent and proven Google Ads experts rightly charge more for their skills and knowledge. Stay away from dirt-cheap providers likely lacking experience.

What’s the Average Cost to Rent a Google Ads Account?
The amount you’ll pay to rent a Google Ads account can range from a few hundred dollars per month up to several thousand depending on the factors above. According to WordStream research, small businesses typically invest between $9,000 and $12,000 per year to have their accounts managed by an agency.

For accounts spending up to $10,000 per month on Google Ads, you can expect to pay around 10-20% of your monthly budget as the management fee. The percentage may come down slightly once you pass $10k or more in spending. For example, spending $5,000 per month could mean a $500 - $1,000 per month management fee.

Many Google Ads managers have minimum monthly fees in addition to charging a percentage of spend. Minimums help cover their time investing in campaign setup, reporting, optimizing, communicating, and all the associated management work. Typical minimums range from $500 to $1,500+ per month. 

For highly complex accounts or more sophisticated management, you could pay hourly consulting rates ranging from $100 to $250 instead. But a monthly fee based on a percentage of spend is more common for ongoing Google Ads rentals.

Tips for Getting the Best Deal on Google Ads ManagementIf you’re looking to reduce what you pay to rent a Google Ads account, keep these tips in mind:
• Take care of billing yourself – Removing payment processing from the scope of work means fewer management fees tacked on.
• Provide assets upfront – Delivering logos, ad copy, landing pages, and other necessary assets at the start can limit set up time and associated costs.  
• Sign a longer contract – Committing to 6 or 12 months of management often comes with discounts compared to paying month-to-month.
• Spend more on Google Ads – As your budget increases, the percentage charged by managers typically decreases.  
• Do some yourself – Consider managing easier parts of your account, like keywords, to reduce outsourced hours.
• Pay for just placements – Instead of full management, you may be able opt for just ad creation and placement services.
• Compare multiple proposals – Check pricing from both agencies and freelancers to potentially pay less than working with one provider.

While the cost to rent a Google Ads account can seem high, keep in mind that you’re paying for valuable expertise and time savings. The right Google Ads manager will optimize your account to drive more conversions, sales, and profit compared to tackling it in-house. And they’ll handle all the hassles of optimization. Often the return generated from properly managed Google Ads campaigns far outweighs the management costs anyway.

How Google Ads Account Rentals Work
Google Ads managers make money when their clients make money. Most will track conversions and other key metrics to show the profit driven by the ad account they’re managing on your behalf.

It’s important to look for rent a Google Ads account providers that back up their experience with a track record of results. Reputable agencies and freelancers should be able to show examples of accounts and campaigns they’ve optimized in your niche and vertical. If a provider makes impressive promises without much proof to back it up, proceed with caution. 

%track-record% and %longevity% suggests they possess effective Google Ads expertise that persists regardless of algorithm changes or new features the platform releases. And that their skills can deliver consistent performance gains over time – not just short bursts of success here and there.

Payment terms for renting Google Ads accounts allow for flexibility month-to-month. For example, if you pause your campaigns for a slow portion of the year or want to adjust budgets, your management fee would decrease or increase accordingly based on your new monthly ad spend. Contracts often last 6 or 12 months, but you aren’t married to consistent payments forever.

Google Grants vs Standard Accounts 
One option to reduce costs of Google Ads is applying for a Google Grant account. The Google Ad Grants program provides $10,000 per month in in-kind Google Ads credit to eligible nonprofit organizations.

If awarded a grant, you need to choose an agency that specializes in Google Grants management to make sure you follow all program policies and requirements. Their fees often start lower since you aren’t spending actual ad dollars.

Conclusion and Key Takeaways
Renting a Google Ads account provides an intriguing opportunity to tap into the unmatched reach, advanced targeting features, and tracking capabilities of the world’s top paid search platform. However, you must carefully assess providers, management options, and costs in order to achieve the best results.

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